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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is BoomTrain
BoomTrain is a Smart Marketing Platform for media and publishing, retail and managed services. The platform is focused on delivering a fulfilling brand experience to customers through a 1:1 communication, at any scale.
Benefits of using BoomTrain
BoomTrain’s automations, in fact, are empowered by an advanced Artificial Intelligence which scans your site and helps you understand your individual customers’ needs and desires.
Why should I use BoomTrain
The Artificial Intelligence offers you the chance to connect with your audience in a way that no other tool can do. Consequently, you can increase your brand’s identity and create one-to-one communication for every customer, through omni-channel marketing automations (using your website, email, sms, etc). Dynamic Segments and Smart Triggers BoomTrain uses dynamic segments and smart triggers to segmentate your audience. Thanks to these features, you’ll be able to maximize your marketing efforts delivering the right message, to the right audience.
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