Streamline your data management process with the Act-On + Campayn integration

Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.

This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.

Campayn is an email marketing platform that allows users to create, share and track email messages, showing how contacts engage with email messages through visual reports and graphics. Building a professional newsletter or creating email layouts that perfectly match the website look and style, sometimes may be tough and frustrating.

Campayn simplify everything with a user-friendly drag and drop builder and a lot of pre-defined email templates. Designing an email message is very easy using Campayn. You don’t need to have great technical skills or the help of a developer, because no code manipulation is needed. Just choose one of the default templates and customize it in order to reflect your brand. With Campayn you can also easily add calendar buttons, embed Google Maps and attach files to your message.

In order to help you in growing your contact lists, Campayn offer its own signup form that can be easily embedded on your website/landing pages to capture new leads. Campayn also includes advanced features such as contacts segmentation, double opt-in, reporting, autoresponder and a tracking system to keep track of ROI, opened messages, click-through rate and bounce rate.