Streamline your data management process with the Act-On + Delivra integration

Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.

This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.

Delivra is an Email Marketing software with Marketing Automation capabilities, suitable for different businesses, including B2B and nonprofits organizations. It comes with a drag and drop builder that you can use to design and customize your responsive email messages’ layouts. You can start from a predefined professional templates provided by Delivra, or starting from scratch, designing your unique template.

Delivra also offer a tool for designing your email campaigns and automate everything with a workflow builder. You can create complex sequences based on your contacts’ behaviors and triggered events, in order to automatically send them specific email messages at the right time, performing A/B tests too. Thanks to a native integration with platforms like WooCommerce, Shopify and Magento, you can easily connect your online store with Delivra and create email campaigns based on your customers’ behaviors (including shopping cart abandonments and browser abandonments).

But that’s not all: Delivra provides a depth integration with online stores and an advanced Ecommerce segmentation feature, which allows you to create dynamics segments based on customers demographics, shopping preferences, purchased products. In this way, you can easily identify the customers who have abandoned a shopping cart and try to re-engage with them. Delivra also offer an advanced reporting system to track your campaign performances, KPIs and ROI. It comes with a customizable dashboard so you can give priority to the most important metrics for your business.