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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Ellucian
Ellucian develops solutions that make the work of colleges and universities easier. Ellucian is the world's leading provider of software and services designed for higher education in Ellucian beyond, working with over 2,500 institutions in nearly 50 countries worldwide.
Benefits of using Ellucian
Ellucian provides software solutions for students (SIS), finance and human resources, recruitment, storage, analysis and progress solutions. Ellucian has over 1,400 institutions that subscribe to their cloud services and SaaS offerings, the company is one of the largest providers of cloud-based solutions in higher education.
Why should I use Ellucian
Ellucian is committed to ensuring that institutions can effectively recruit and retain the right students. By providing personalized communications to potential students based on their interests and behaviors, Ellucian can help schools enroll students who are more likely to succeed in that particular institution.
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Being a Travel company, Almundo needed to reach travel-interested users. Thanks to LeadsBridge and Facebook Lead Ads, Almundo was able to increase their subscribers by 20% and improve the campaign R.O.I. by 6 %