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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is EmailOctopus
EmailOctopus is an e-mail marketing software solution that provides e-mail campaigns and promotions at attractive prices, useful for reducing the costs of your business. The software uses the Amazon Simple Email Service (SES) functionality without sacrificing the integrity and deliverability of the service. Using Amazon SES, users save on email marketing spending, which is around 80% of the normal market price.
Benefits of using EmailOctopus
The software can also be integrated with various offers and services. EmailOctopus is useful for many expanding businesses who want to ensure that their marketing campaigns are not costly, but will be just as effective as the main market vendors. As described earlier, this software benefits from the Amazon Simple Email service. The software acts as an intermediary with an easy-to-use interface for email marketing and Amazon. Therefore, users interested in EmailOctopus must first create an Amazon Web Services account.
Why should I use EmailOctopus
EmailOctopus shows data and analysis to users as soon as the campaign is sent. This includes clicks and open rates from Amazon SES (with the use of APIs). In addition, EmailOctopus provides free templates created creatively and professionally, reducing the margins of error in any email campaign.
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leads with Act-On
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