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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Emma
Emma is a digital marketing platform that enables you to automate your email marketing, sending personal, relevant and timely campaigns to your audience.
Benefits of using Emma
Here are some of the best Emma’s features for marketers and business owners: Landing pages and web forms Build high converting and web forms and beautifully designed landing page in minutes, using a simple drag-and-drop editor that saves your time. Acquire more leads using lightbox forms and get insights on what’s working in your marketing (and what’s not). Automations Discover your customers behavior using website data and users’ activity. Send targeted emails using segments of your audiences based on your subscribers’ interests, clicks and opens.
Why should I use Emma
With Emma you can test everything that matters on your marketing: find the best CTA, the right image and content length. Track and analyze your results in order to achieve your business goals faster. Integrations Emma connects with the most important apps and services online, giving you the ability to expand your marketing campaigns to the most relevant platforms for your business.
Drive Lah created campaigns to improve their lead conversions ratios. Thanks to LeadsBridge and Facebook, Drive Iah was able to improve their conversion ratio up to 82%