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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Exponea
Exponea is a marketing cloud, an all-in-one platform that helps businesses acquire, covert and retain their customers thanks to a multichannel marketing approach, leveraging marketing automation. Thanks to Exponea, you can improve your sales process and empower the efficiency of your marketing to increase conversion rates at each step of your funnel. Thanks to Exponea, have the ability to expand your reach by managing your marketing via email, social media and much more.
Benefits of using Exponea
Email marketing management allows you to follow up your potential clients and customers, in order to engage them with the most relevant content and offers for them. In fact, Exponea uses marketing automation to segmentate your lists and identifying the different buyer personas you have within your contacts.
Why should I use Exponea
Many functionalities of Exponea are enhanced by the Artificial Intelligence, which allows you to address your audience through the right channel, with the specific messages they need for buying. In every moment, Exponea gives you access to advanced tracking and analytics tools, which enables you to take the most out of your marketing efforts.
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leads with Act-On
leads with Act-On
Waylens is "the first camera system built for drivers. Their goal was to increase sales and Leads. Using LeadsBridge and Facebook Lead Ads, Waylens was able to increase their Email subscribers up to +900%