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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is FollowUp
FollowUp.cc is an essential tool for any type of business who manage activities and develop business relationships. Simple to install and configure this software allows you to extend your inbox. In addition, with this tool you can: add follow-up reminders, keep track of emails, create automatic follow-ups, search for contacts, postpone mailing and much more.
Benefits of using FollowUp
With FollowUp.cc every time you open an email, you can see online contacts, any reminders or details related to them and all the data that is found on them online, including data about their company. Set reminders when sending email. You need one click in the Compose window to set up a follow-up reminder.
Why should I use FollowUp
Send a chain of emails in case the recipient does not answer. Use the predefined templates available or create one of your own to personalize your email chain in the best possible way. Use open monitoring and verify that your emails have been opened correctly. A simple method that you can use to keep track of your email campaign data.
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