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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Goldmine CRM
Goldmine CRM is an affordable CRM solution, suitable for businesses of all sizes, available on the cloud or on-premise. Which distinguishes it from most other CRM softwares, is a built-in call center solution.
Benefits of using Goldmine CRM
Goldmine CRM provides a lot of features to manage the entire businesses activities, from sales and contact management, to marketing and customer service. The central database for marketing and sales prospects, allow you to eliminate duplicated contacts across leads, customers and suppliers. Goldmine CRM also offers segmentation and filter methods, and a native integration with Constant Contact campaigns to communicate with your leads, prospects and customers. Goldmine CRM provides some key modules useful to manage the entire sales pipeline, such as activities, contacts, opportunities and cases (useful for customer support purposes).
Why should I use Goldmine CRM
The communication tools are very straightforward: from a contact view, you can immediately start a phone call or send an email message. Goldmine CRM provides dozens of customizable dashboard, to easily view and monitor the entire business processes and activities. In fact, all the interactions are automatically tracked and stored. Therefore, the system is able to generate insights, reports and forecasts in an very accurate way. The Premium Edition also offers sales and marketing automation capabilities, in order to avoid you to perform repetitive admin tasks.
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