Streamline your data management process with the Act-On + GreenRope integration

Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.

This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.

GreenRope is a small business CRM that provides a variety of useful tools for marketing automation and email marketing management. It’s an all-in-one solution that comes with a user-friendly interface suited for small and midsized businesses, which combines CRM, CMS, project management, a Marketing automation software, an Email Marketing solution, a platform for Sales management and a suite of productivity tools.

GreenRope offers a complete CRM solution, also including Social CRM features. The platform is designed to organize and automate a series of steps, in order to better manage and speed up the customer engagement process. The CRM includes information about customers and leads, interaction historics (email, social media and any trackable data, including payments), a built IMAP Email integration to sync your inbox with the CRM, and a Sales Pipeline Management System.

GreenRope is strongly focused on Marketing Automation. It offers a Workflow feature which allows their customers to set up sequences and automatic actions, such as sending automatic emails to contacts who have performed a specific action/activities. One of the most interesting feature is the Lead Scoring System, which allows you to identify the hottest leads and the value that leads and customers have for your business.