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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is IBM BPM
IBM BPM is a complete business process management platform. It is specifically designed to enable entrepreneurs to engage directly in the improvement of their business processes.
Benefits of using IBM BPM
IBM BPM organizes, manages, monitors and distributes the resources, applications and services to the process from the business process management program, with a series of adapters so that users can enable services, including packaged, customized and inheritance applications, protocols and technological databases.
Why should I use IBM BPM
As a result, it facilitates the management of process deployments in all runtime environments and helps manage changes through a unified model-based environment, giving the team the same version of the process visibility.
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