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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Kahuna
Kahuna provides push messaging services that are based on real-time user analytics and help the world's leading digital marketplace brands to deliver highly personalized experiences to every buyer and seller.
Benefits of using Kahuna
Kahuna creates highly personalized experiences for every buyer and every seller for the world’s leading marketplaces. Kahuna is the platform of choice for meeting the needs of marketplaces, using state of the art machine-learning technology to drive personalization, product and pricing optimization, trust, and engagement.
Why should I use Kahuna
With more than 144 million engaged users, over 4 billion messages sent, and 46 billion optimized events, Kahuna is the proven solution for marketplaces of all sizes.
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