Streamline your data management process with the Act-On + KarmaCRM integration

Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.

This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.

KarmaCRM is a cloud-based customer relationship management solution that addresses small businesses, helping them build relationships, close deals and manage business operations. The contact management feature of KarmaCRM provides detailed overview on contact information, contact activity and history. Contacts can be located through system-wide searches and updated with mass operations.

Through KarmaCRM, users can search and connect with their customers through automatic searches on social profiles and leads can be automatically imported from the company's website. Users can also control access rights and permissions with customizable user groups.

KarmaCRM also allows you to boost the productivity of your team. In fact, activities can be prioritized with calendars, alerts and reminders that can be sent via email and SMS. Users can create and manage multiple calendars for different types of activities or events. Moreover, KarmaCRM allows you to customize and re-organize dashboard fields, tabs, labels and colors to meet the needs of the sales process. In addition, KarmaCRM integrates with Outlook or Gmail and has a Dropbox function for BCC emails directly to the CRM.