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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Nutshell
Nutshell is an easy to use cloud-based CRM software, suitable for small businesses, that offers a contact management system and sales force automation applications. Implement a CRM and all its tools can be a tough and lengthy process. With Nutshell you will be up and running in less of 24 hours, thanks to a quite easy implementation process. Nutshell also provides a great customer support and onboarding assistance.
Benefits of using Nutshell
Nutshell offers a suite of user-friendly tools that help sales team to improve their performances, such as intuitive sales process management and collaboration tools, and email integration with Gmail and Outlook. By the way, Nutshell goes beyond tools and features like traditional CRMs. The main challenge it wants to solve, is motivating your sales team to use the CRM software, in order to get best results for your business. They do that with an automation system that will complete several boring admin tasks, avoiding manual data entry work. Your sales reps will love the CRM software and will be free to focus on the sales cycle.
Why should I use Nutshell
Anyway, Nutshell also offers standard tools and features like Lead Tracking, a built-in to-do-list manager, advanced tracking and reporting systems that let you monitor all the team activities, obtain analytics, forecasts and create graphics and summaries. Last but not least, Nutshell is an affordable solution with no hidden costs.
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