Generate more leads with the Act-On + OpenMoves integration

Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.

This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.

OpenMoves is an email marketing platform that provides a suite of advanced tools, suitable for enterprises. It’s not only a robust and affordable email marketing solution, because everything is supported by a team of experts. For each email marketing campaign, a free strategy session is provided, based on the goals that you want to achieve. In this way, you’ll be sure that your email campaigns will be correctly optimized, in order to get the best results for your business.

OpenMoves also provides a user-friendly drag and drop builder, a variety of customizable templates and lead scoring system based on the engagement of your leads. In this way, you can prioritize best leads and promising prospects. In addition, you can quickly create surveys and landing pages, in order to capture new leads and increase conversions.

Thanks to its automation features, you can set up workflows, create triggers and personalize your email messages with dynamics tags. You can also segment your entire contacts list, based on their interest and behaviors, including cart abandonment, if you have connected an Ecommerce with OpenMoves (an integration with Magento is available). OpenMoves comes with a robust reporting and analytics system, which generates in-depth insights about your entire marketing activity, including heat maps and geolocation information.