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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Oracle Database Cloud Platform
Oracle Database Cloud Platform is a cloud computing service powered by Oracle that provides several services through a global network of data centers managed by Oracle Corporation. These services are used to create, distribute, integrate, and extend applications in the cloud.
Benefits of using Oracle Database Cloud Platform
Oracle Database Cloud Platform offers a single platform covering all users, including business sectors, business analysts, data scientists, and IT.
Why should I use Oracle Database Cloud Platform
Oracle Database Cloud Platform integrates into all types of data such as relational or big data, NoSQL, object storage, and data lake and is integrated with all applications.
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More Angles created a simple giveaway campaign run to both cold traffic. Using LeadsBridge and the Lookalike Audience, More Angles was able to generate 1,462 new leads with a cost per lead of about £0.29/lead