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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Oracle Sales Cloud
Oracle Sales Cloud is a customer relationship management solution that provides capabilities that enable businesses to grow significantly through accelerated sales, increased customer engagement, and more.
Benefits of using Oracle Sales Cloud
The software allows your sales representatives to sell more because they are now driven by insights of high value and very useful. Oracle Sales Cloud help sales reps to manage the sales pipeline effortlessly, by having under control the entire sales process.
Why should I use Oracle Sales Cloud
Oracle Sales Cloud connects all individuals and departments and helps address customer data challenges, enabling them to continually improve and deliver positive experiences with sales, marketing and services.
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The goal of Amzul Foods was to create awareness around urban population in India. Using LeadsBridge and Facebook, Amzul has achieved 67% decrease in cost per lead, and 48% increase in ROI