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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is SmartReach.io
SmartReach.io is an email automation software designed to allow users to automatically schedule and send personalized email and follow-up from their inbox and increase response rates.
Benefits of using SmartReach.io
The tool is designed to increase the sales team bandwidth so that they can focus on potential customers who have responded. This increased revenue and reduces costs.
Why should I use SmartReach.io
SmartReach.io offers you the possibility to send and receive e-mails from different e-mail providers and the integration of unlimited e-mail accounts. With SmartReach.io you have the ability to create unlimited campaigns and to store an unlimited number of potential customers. You'll also have the option to create any number of custom merge tags that in turn provide maximum customization and reporting on antispam tests to identify and resolve delivery issues.
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leads with Act-On
The goal of Western Autogroup was to generate sales leads for 2017. Using LeadsBridge and Facebook Lead Ads, Western Autogroup was able to decrease the cost per lead up to -52%