Generate more leads with the Act-On + SugarCRM integration

Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.

This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.

Sugar CRM is a Customer Relationship Management platform that enables businesses of any size to create a strong engagement with their customers. Sugar CRM allows you to: Increase your sales volume.

Thanks to the Sales CRM, you are able to manage your entire team, assign tasks, follow up your prospect from just one platform. Improve your marketing. Sugar CRM helps you get the most out of your marketing efforts, by attracting more prospects and reach them with the most relevant, specific message. With Sugar CRM you have the ability to segmentate your audience, in order to increase conversions and sales. Provide a better customer service.

Sugar CRM enables you to provide the best customer service your clients need, while reducing your effort. For example, you can automate complex business processes and improve both collaboration internal and external. Moreover, you can provide your clients with easy-to-use, intuitive self-service tools. Sugar CRM helps you improve the productivity with a specific mobile app, that allows you to manage your business, wherever you are, from your mobile devices.