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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is TailoredMail
TailoredMail offers a platform for cutting-edge email marketing and internal communications that increase audience engagement rates two to five times compared to other solutions. In use by Brand as Taylor Swift, Macklemore, Bill & Melinda Gates Foundation, and Fashion Institute of Design (FIDM), TailoredMail offers integrated videos, dynamic content, geo-targeting, landing page, automation and native integration with Twitter, Facebook, and CRM.
Benefits of using TailoredMail
TailoredMail technology makes it very easy for marketers to create and send content that is visually interactive, personalized and responsive to mobile devices. Furthermore, it is possible to adapt the application and the interface to adapt to the workflow of the client and to specific business needs, something never seen in the competitors.
Why should I use TailoredMail
TailoredMail also offers unlimited training and support through a dedicated account manager, who assists in configuration, strategy, deliverability, and analysis of reports.
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