Generate more leads with the Act-On + Veeva Medical CRM integration

Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.

This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.

Veeva Medical CRM is designed specifically for medical teams, empowering them to foster meaningful and personalized scientific dialogues informed by a complete view of each stakeholder. With advanced capabilities for planning and coordination of all resources across all communication channels, Veeva Medical CRM is the end-to-end solution you need to engage your stakeholders anytime, on any device. Used by commercial and medical teams, Veeva CRM aggregates unique data across the entire organization’s history with a medical stakeholder, providing greater collaboration and a consistent experience. While ensuring that each group maintains complete control over its information, you are always assured of compliance.

Built into Veeva CRM, Scientific Resource Libraries help medical science liaisons easily create more meaningful interactions with engaging, fully-optimized content. And with real-time insights into message utilization, sequencing and customer feedback, you’ll learn what resonates.

Veeva CRM Approved Email allows medical science liaisons to easily send emails directly from within Veeva CRM so that you can extend your reach and your relationships. With real-time insight into open and click through rates, you can measure your impact and refine your engagement approach quickly.