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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is YMLP
YMLP is an email marketing software that allows you to manage, send & track your email newsletters. Thanks to its easy-to-use email newsletter builder, you can engage your audience by sending beautifully designed, fully responsive messages to your contacts.
Benefits of using YMLP
YMLP allows you to create unlimited opt-in forms, in order to collect more leads via your website. Moreover, you have the ability to manage your lists and contacts, send targeted emails using filters, and much more. The Google analytics integration enables you to track your email marketing results, monitoring opens, link clicks and bounces. With YMLP’s social integration, you can easily share your newsletters on social media and reach a wider audience to expand your brand.
Why should I use YMLP
If you work with a team, thanks to the multi-user access you can manage your email marketing with your employees and partners. By defining their right within the program, you’ll be able to, boost your team’s productivity while keeping your email marketing safe.
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