Generate more leads with the Action Network + IBM Marketing Cloud integration

Action Network is an open platform that empowers individuals and groups to organize for progressive causes. Thanks to Action Network, you can promote events and progressive causes.

Action Network allows you to rise money for your for your campaigns, collect RSVPs for events, sell tickets, and much more. Through the platform, it is also possible to ask others to host their own events as part of an event campaign anywhere in the world.

In fact, Action Network help you spread your message through different countries, in multiple languages. Its sibling nonprofit, the Action Network Fund, uses new technology and a networked approach to build powerful campaigns to create shared prosperity and a more just society.

Lead management and mobile engagement solutions are two of the main features offered by IBM Marketing Cloud, along with the functionality of email marketing and marketing automation.

IBM Marketing Cloud provides cross-channel experiences for e-mail, mobile and web, uses customer data frequently and keeps its customers updated with analytical insights. These customer data are used to forge strong ties with customers who ultimately translate into increased ROI. In addition, it offers acquisition of leads, lead scoring, email marketing, nutritional marketing and lead transfer.

IBM Marketing Cloud can be integrated with other CRMs such as Microsoft Dynamic CRM and Marketing Solutions. These integrations are used to increase functionality and achieve better results. These add-ups in the original software help customers make strategic decisions and make the software a success.