Generate more leads with the ActiveCampaign + Copper (formerly ProsperWorks) integration

Activecampaign allows you to create automated follow-up sequences and newsletters to nurture leads and customers. ActiveCampaign automation is one of the most useful features of ActiveCampaign because it helps increase conversion rates by sending highly personalized messages and relevant offers to your audience.

Thanks to ActiveCampaign you have the ability to assign tags to your leads. By doing so, you can segment your audience in order to reach them with the most relevant content and offer, tailored for them. With ActiveCampaign you can easily create workflow and funnels to improve your sales, thanks to an intuitive drag-and-drop campaign builder that everyone can use.

ActiveCampaign gives you all the tools you need to improve your lead generation activity. You can create beautifully designed opt-in forms and install them on your website. Moreover, the in-build analytics tool helps you to track your email marketing results, in order to understand what works and what doesn’t and identify your best prospects and clients.

Copper (formerly ProsperWorks) is a CRM solution for Google Apps and G Suite, that helps you to manage your entire sales pipeline, identify your contacts and opportunities and get a visual overview on your entire customer base. Copper is a cloud-solution: all your data are saved automatically, including files sent via email. Recommended by Google itself. Copper is suitable for businesses of all sizes and industries. It includes email marketing tools, lead scoring and list management systems, automation capabilities and a robust integration with Google Apps, especially Gmail/Inbox.

Copper directly interacts with Gmail, Calendar, Google Sheets, Docs and Slides, in order to eliminate a lot of manual data entry work. The sync feature with Google Contacts avoid you to update your contacts in Copper too. Once you’ve updated a contact, Copper will automatically update the contact information. The integration with Gmail allows you to automatically add new contacts, track your emails (opens and views), keep track of all the recent activities, create and send follow-up directly into your inbox. All messages, logged phone calls, completed task and files are automatically attached to the contact profile.

Copper also offers an intuitive reporting system called “Custom Report Builder”, so you can easily turn your data in beautiful and professional visual insights. All the data are connected with Google Sheets and can be shared with other members of the team. The automation features help you to save a lot of time. When you send a calendar invite, change the lead status or send out a proposal, Copper will automate next steps.