Streamline your data management process with the ActiveDEMAND + Avature integration

ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.

Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.

ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.

Avature is a flexible SaaS platform for Global Talent Acquisition and Talent Management. Avature is the leading global CRM provider for recruitment. Moreover, Avature offers Internet technology and innovation for recruitment, onboarding, internal mobility, and performance challenges.

Avature's mission is to support strategic human resources initiatives by introducing a web quality platform for consumers that can be customized quickly and easily by its customers, allowing them to design and implement innovative programs to compete and keep people talent.

Their technology focuses on engagement and is designed to enable the delivery of end-to-end services to stakeholders and to contribute to the digital transformation of the company.