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What is ActiveDEMAND
ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.
Benefits of using ActiveDEMAND
Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.
Why should I use ActiveDEMAND
ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.
What is Benchmark Email
Benchmark is a CRM which helps businesses to engage their customers with marketing automation. The software offers a wide range of personalization, from the email templates to the follow-up sequences - which can be based on the leads’ responses.
Benefits of using Benchmark Email
Email Designer Benchmark Email’s exclusive drag and drop editor allows everyone to design beautiful, responsive and customized emails to engage your audience without writing codes or other teachy stuff. Automations Depending on how people respond to your follow up, which emails they open and which links they click, Benchmark can segment the audiences in order to create personalized funnels that increase engagement and conversions with your audience. Enlarge your audience With Benchmark Email you can design the best user experience for your customers and leads: design your own opt-in forms, define the automations, create surveys and pools to increase loyalty, engagement and trust on your brand.
Why should I use Benchmark Email
Segment your list Benchmark lets you create segments of your list easily, based on subscribers’ activity and interaction. Moreover, you can use automations to send specific email when your leads open your messages or click on certain links. Tracking and reporting tools Benchmark Email allows you to track your leads’ activity and, consequently, optimize your marketing. By running A/B testing and analyzing your reports, you’ll be able to grow your business without guessing. Click here to learn more about Benchmark Email