Generate more leads with the ActiveDEMAND + DirectMail.com integration

ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.

Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.

ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.

DirectMail.com is a leading email marketing company providing smart marketing solutions to national brands, fundraisers, membership organizations and midmarket businesses. DirectMail helps Insight & Analytics organizations transform their raw numbers into useful information to support strategic decision making and profit growth.

Furthermore, DirectMail.com defines a unique communication approach that attracts customers. Their experience within the industry allows him to recommend the appropriate Data & Tech products to reach exactly the audience and the segments you want. Their Digital Marketing experts help you refine your Omni-Channel marketing campaign and measure results.

DirectMail.com can really help you to create your ideal marketing campaign. When you create a list of consumers with a personalized list, you have a wide selection of criteria to choose from to create a mail or list of specialized e-mails based on geographic location, demographics, buying habits, personalities and much more features. For example, you can target consumers based on the characteristics of the group of mosaics (a geodemographic system for classifying families), based on what they could buy, how they buy items (for example, with an online credit card) and a number of other profiles.