Generate more leads with the ActiveDEMAND + EmailOctopus integration

ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.

Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.

ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.

EmailOctopus is an e-mail marketing software solution that provides e-mail campaigns and promotions at attractive prices, useful for reducing the costs of your business. The software uses the Amazon Simple Email Service (SES) functionality without sacrificing the integrity and deliverability of the service. Using Amazon SES, users save on email marketing spending, which is around 80% of the normal market price.

The software can also be integrated with various offers and services. EmailOctopus is useful for many expanding businesses who want to ensure that their marketing campaigns are not costly, but will be just as effective as the main market vendors. As described earlier, this software benefits from the Amazon Simple Email service. The software acts as an intermediary with an easy-to-use interface for email marketing and Amazon. Therefore, users interested in EmailOctopus must first create an Amazon Web Services account.

EmailOctopus shows data and analysis to users as soon as the campaign is sent. This includes clicks and open rates from Amazon SES (with the use of APIs). In addition, EmailOctopus provides free templates created creatively and professionally, reducing the margins of error in any email campaign.