ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.

Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.

ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.

Ibm-campaign is a marketing automation tool designed to create and manage and deliver your marketing campaigns through multiple channels, in order grow your business with data on hand. Nowadays, having transparent information about your marketing efforts is more important than ever.

Ibm-campaign helps you measure and optimize your efforts, thanks to the most advanced analysis and tracking tools that allow you to exactly understand how you can improve your results. With Ibm-campaign you can improve response rates by running more precise campaigns to your audience. Ibm-campaign enables you to send highly personalized messages to your contacts, tailored for their needs and desires, leveraging marketing automation.

By addressing your audience through different channel, you’ll be able to reach them exactly where they are. This will allow you to connect with your prospective clients and customers at the right moment, in the right way. At the same time, by measuring your results, you’ll understand which marketing channel works better for a certain type of client.

About LeadsBridge

LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.

Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.

 

Other popular IBM Campaign integrations offered by LeadsBridge

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