Streamline your data management process with the ActiveDEMAND + Sailthru integration

ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.

Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.

ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.

Sailthru is a multichannel campaign management platform designed for modern marketers and media companies, that helps you generate more customers and grow your business. Sailthru enables you to run effective marketing campaigns, with the goal of building a 1:1 relationship with your leads and clients, increasing conversions and reducing churn. Improve your email marketing Marketers and business owners know the importance of email marketing.

Sailthru allows you to improve your email marketing campaigns, by increasing opens, clicks and conversions due to an impressive level of personalization that improves your email performances. Marketing automation allows you to identify the different buyer personas within your list, automatically. This makes your life easier. Using triggers, while the software pre-qualifies your best clients without effort, you can focus on what matters most for your business. Based on how your contacts behave, Sailthru automatically segmentate your audience and send them the most relevant content and the offers that matter for them.

Thanks to Sailthru, you can create a unique customer journey for your clients, driving them through your entire pipeline successfully. Coordinate email, web and mobile campaigns. With Sailthru you can customize and optimize your audience’s experience by reaching them through their preferred channel.