Streamline your data management process with the ActiveDEMAND + Smartly.io integration

ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.

Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.

ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.

Smartly.io is a marketing tool on Facebook and Instagram used by brands to create and manage advertising campaigns using tools such as AI optimization, A / B testing, workflows, and usable insights.

Smartly.io allows users to quickly launch, clone and mass-edit advertising campaigns, creatives and audiences, guiding them through the process and reducing manual activities. Users can simplify their advertising operations on Facebook with automated prospecting and retargeting campaigns, as well as set up branding campaigns, create promotions on Instagram and launch performance campaigns tested A / B.

Thanks to Smartly.io users can monitor and analyze campaign results for usable insights and receive a complete view of the campaign's performance in all advertising accounts. Data can be entered directly by Google Analytics, mobile measurement partners or other third-party data providers to further enrich the analysis.