Generate more leads with the ActiveDEMAND + TailoredMail integration

ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.

Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.

ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.

TailoredMail offers a platform for cutting-edge email marketing and internal communications that increase audience engagement rates two to five times compared to other solutions. In use by Brand as Taylor Swift, Macklemore, Bill & Melinda Gates Foundation, and Fashion Institute of Design (FIDM), TailoredMail offers integrated videos, dynamic content, geo-targeting, landing page, automation and native integration with Twitter, Facebook, and CRM.

TailoredMail technology makes it very easy for marketers to create and send content that is visually interactive, personalized and responsive to mobile devices. Furthermore, it is possible to adapt the application and the interface to adapt to the workflow of the client and to specific business needs, something never seen in the competitors.

TailoredMail also offers unlimited training and support through a dedicated account manager, who assists in configuration, strategy, deliverability, and analysis of reports.