Streamline your data management process with the ActiveDEMAND + TSYS integration

ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.

Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.

ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.

Total System Services Inc. (TSYS) is a commercial service provider and credit and debit card transaction processor.

TSYS Merchant Services offers a full range of products and services for retail, eCommerce, and omnichannel businesses. With the acquisition by Global Payments, you can expect many of its proprietary services and products to be phased out in favor of the Global Payments brand capabilities.

TSYS offers several Ingenico and Verifone credit card machines and PIN pads, including wired and wireless models. All models are EMV compliant, and some even support NFC-based payment options, such as Apple Pay and Android Pay.