Generate more leads with the ActiveDEMAND + UniSender integration

ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.

Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.

ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.

UniSender is a software that allows you to create, send and track email and SMS campaigns. The studied technology of fast and guaranteed delivery of messages is based on this web service, developed within the company.

With its help, UniSender customers send 460 million letters every month, 99.4% of them are delivered to recipients. The open API provides service integration in the business processes of any company. The company has been working since 2008. Most of the employees in the Moscow and Kiev offices are made up of IT developers and customer support specialists.

Sending emails are conducted in accordance with international standards and regulatory requirements. An antispam department provides high security on message delivery without being considered as SPAM.