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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is Advent CRM
Advent CRM is the management solution provided by Advent - leading automotive software provided. Advent CRM is designed to help dealers to better manage, capture, convert and retain their customers.
Benefits of using Advent CRM
Lead Capture The lead can be acquired in many ways, including driver’s license scans, internet lead sources or manual data entry. Automated campaigns Advent CRM allows you to run sales and services campaigns to your leads, which can be set up manually or automatically.
Why should I use Advent CRM
Internet leads Advent CRM allows you to manage your internet leads by tracking and monitoring their activities and response. Planning and reporting Advent CRM lets you control and manage your team’s activities, by creating new tasks for your sale’s team and tracking your goals. Moreover, the reporting tool lets you manage all customer’s activity in real time, from the first call to the sale.