Streamline your data management process with the Adobe Campaign + Brightpearl integration

Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.

With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.

Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.

Brightpearl is a cloud-based platform designed to help users with CRM, point-of-sale (POS), accounting, inventory and order management.

Brightpearl's CRM solution offers sales analysis and contact tagging functionality so that companies can carry out targeted marketing campaigns towards loyal and loss-making customers. Brightpearl automatically keeps track of order histories and details of all customer interactions.

Brightpearl integrates with the main eCommerce platforms and markets such as Magento, Shopify, BigCommerce, Amazon and eBay, helping users to manage all aspects of their retail business.