Connect, Automate and Sync leads and contacts with the Adobe suite of tools

Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.

With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.

Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.

Delivra is an Email Marketing software with Marketing Automation capabilities, suitable for different businesses, including B2B and nonprofits organizations. It comes with a drag and drop builder that you can use to design and customize your responsive email messages’ layouts. You can start from a predefined professional templates provided by Delivra, or starting from scratch, designing your unique template.

Delivra also offer a tool for designing your email campaigns and automate everything with a workflow builder. You can create complex sequences based on your contacts’ behaviors and triggered events, in order to automatically send them specific email messages at the right time, performing A/B tests too. Thanks to a native integration with platforms like WooCommerce, Shopify and Magento, you can easily connect your online store with Delivra and create email campaigns based on your customers’ behaviors (including shopping cart abandonments and browser abandonments).

But that’s not all: Delivra provides a depth integration with online stores and an advanced Ecommerce segmentation feature, which allows you to create dynamics segments based on customers demographics, shopping preferences, purchased products. In this way, you can easily identify the customers who have abandoned a shopping cart and try to re-engage with them. Delivra also offer an advanced reporting system to track your campaign performances, KPIs and ROI. It comes with a customizable dashboard so you can give priority to the most important metrics for your business.