Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.

With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.

Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.

Ellucian develops solutions that make the work of colleges and universities easier. Ellucian is the world's leading provider of software and services designed for higher education in Ellucian beyond, working with over 2,500 institutions in nearly 50 countries worldwide.

Ellucian provides software solutions for students (SIS), finance and human resources, recruitment, storage, analysis and progress solutions. Ellucian has over 1,400 institutions that subscribe to their cloud services and SaaS offerings, the company is one of the largest providers of cloud-based solutions in higher education.

Ellucian is committed to ensuring that institutions can effectively recruit and retain the right students. By providing personalized communications to potential students based on their interests and behaviors, Ellucian can help schools enroll students who are more likely to succeed in that particular institution.

About LeadsBridge

LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.

Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.

 

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