Streamline your data management process with the Adobe Campaign + EmailOctopus integration

Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.

With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.

Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.

EmailOctopus is an e-mail marketing software solution that provides e-mail campaigns and promotions at attractive prices, useful for reducing the costs of your business. The software uses the Amazon Simple Email Service (SES) functionality without sacrificing the integrity and deliverability of the service. Using Amazon SES, users save on email marketing spending, which is around 80% of the normal market price.

The software can also be integrated with various offers and services. EmailOctopus is useful for many expanding businesses who want to ensure that their marketing campaigns are not costly, but will be just as effective as the main market vendors. As described earlier, this software benefits from the Amazon Simple Email service. The software acts as an intermediary with an easy-to-use interface for email marketing and Amazon. Therefore, users interested in EmailOctopus must first create an Amazon Web Services account.

EmailOctopus shows data and analysis to users as soon as the campaign is sent. This includes clicks and open rates from Amazon SES (with the use of APIs). In addition, EmailOctopus provides free templates created creatively and professionally, reducing the margins of error in any email campaign.