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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is Emma
Emma is a digital marketing platform that enables you to automate your email marketing, sending personal, relevant and timely campaigns to your audience.
Benefits of using Emma
Here are some of the best Emma’s features for marketers and business owners: Landing pages and web forms Build high converting and web forms and beautifully designed landing page in minutes, using a simple drag-and-drop editor that saves your time. Acquire more leads using lightbox forms and get insights on what’s working in your marketing (and what’s not). Automations Discover your customers behavior using website data and users’ activity. Send targeted emails using segments of your audiences based on your subscribers’ interests, clicks and opens.
Why should I use Emma
With Emma you can test everything that matters on your marketing: find the best CTA, the right image and content length. Track and analyze your results in order to achieve your business goals faster. Integrations Emma connects with the most important apps and services online, giving you the ability to expand your marketing campaigns to the most relevant platforms for your business.