Streamline your data management process with the Adobe Campaign + Freshmail integration

Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.

With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.

Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.

Freshmail is an email marketing service provider for drip campaigns, newsletters and text messages. It includes a suite of tools for email marketing activities such as a smart autoresponder, built-in A/B testing system, transactional emails, email tracking and a scheduling tool. In addition, all your files and data are securely stored in a cloud, then you can access to them from anywhere.

Freshmail also provides a drag and drop builder interface and a wide variety of stunning templates, created and designed by award-winner artists. So, if you are looking for an amazing email template, you probably should take a look at the Freshmail’s templates database. If you prefer, you can edit any HTML document and turn it into an email template that you can use in Freshmail.

Moreover, adding subscribers to your contact list is very easy, you can add a new one manually or perform a bulk import using csv/xls files. Otherwise, if you have stored your contacts in an online service like Google Contacts or Basecamp, you can automatically sync your contacts with Freshmail. In fact, Freshmail integrates with several services and platforms such as Google (Google Analytics can also be used for tracking and reporting purpose), PayPal, Wordpress, Magento and Prestashop. By the way, thanks to their public APIs, is possible to integrate almost any platform and service.