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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is Google Merchant Center
Google Merchant Center is the Google platform that allows users to upload the products of a site directly to the Google Search Engine to advertise them. When this happens, users can see the products when they search for the keywords associated with the products and set with the Google Ads program for paid ads.
Benefits of using Google Merchant Center
The Google Merchant Center platform and the Google Ads platform allow you to configure Google Shopping campaigns, the tool with which Google displays product data sheets based on keywords and the economic value attributed by the advertiser to those words.
Why should I use Google Merchant Center
Google decides when to show ads based on-site and offers to determine which search queries trigger the ads. Google Merchant Center also offers sellers many benefits, such as attracting many more customers and reaching potential buyers who are already looking for that product on Google.
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