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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is IBM Campaign
Ibm-campaign is a marketing automation tool designed to create and manage and deliver your marketing campaigns through multiple channels, in order grow your business with data on hand. Nowadays, having transparent information about your marketing efforts is more important than ever.
Benefits of using IBM Campaign
Ibm-campaign helps you measure and optimize your efforts, thanks to the most advanced analysis and tracking tools that allow you to exactly understand how you can improve your results. With Ibm-campaign you can improve response rates by running more precise campaigns to your audience. Ibm-campaign enables you to send highly personalized messages to your contacts, tailored for their needs and desires, leveraging marketing automation.
Why should I use IBM Campaign
By addressing your audience through different channel, you’ll be able to reach them exactly where they are. This will allow you to connect with your prospective clients and customers at the right moment, in the right way. At the same time, by measuring your results, you’ll understand which marketing channel works better for a certain type of client.
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