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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is InTouch Follow-up
InTouch Follow-Up is a web-based Communication Management system specifically built for health clubs, which guarantees every lead and member receives the minimum of 7-11 points of contact and follow-up.
Benefits of using InTouch Follow-up
Unlike paper-based and club management systems that rely too much on people to communicate and schedule follow-up activities, Follow-Up increases staff efficiency and takes out human error by automatically sending out branded emails, text messages and scheduling staff follow-up calls and activities.
Why should I use InTouch Follow-up
Follow-Up also provides clubs ways to generate more leads via inbound Text SMS, Facebook and the member referral module.
Dallas Theological Seminary launched a series of free online courses, promoting them to various interest groups through Facebook ads, thanks to LeadsBridge, DTS was able to decrease the cost per lead up to -50%