Streamline your data management process with the Adobe Campaign + Lead Information Services integration

Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.

With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.

Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.

The goal of Lead Information Services is to help employees to use this intuitive CRM tool to improve sales and the support process. This training will definitely improve the profitability of your business.

With one-on-one, in-store training, Lead Information Services works directly with your managers, BDCs and sales and support staff to support their effective use of all features to achieve maximum results.

The LIS CRM tool is not just a step in the sales process but must become part of the dealership culture. Experienced Lead Information Services professionals will work with all users in your store who touch the CRM tool to improve your profits.