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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is Nutshell
Nutshell is an easy to use cloud-based CRM software, suitable for small businesses, that offers a contact management system and sales force automation applications. Implement a CRM and all its tools can be a tough and lengthy process. With Nutshell you will be up and running in less of 24 hours, thanks to a quite easy implementation process. Nutshell also provides a great customer support and onboarding assistance.
Benefits of using Nutshell
Nutshell offers a suite of user-friendly tools that help sales team to improve their performances, such as intuitive sales process management and collaboration tools, and email integration with Gmail and Outlook. By the way, Nutshell goes beyond tools and features like traditional CRMs. The main challenge it wants to solve, is motivating your sales team to use the CRM software, in order to get best results for your business. They do that with an automation system that will complete several boring admin tasks, avoiding manual data entry work. Your sales reps will love the CRM software and will be free to focus on the sales cycle.
Why should I use Nutshell
Anyway, Nutshell also offers standard tools and features like Lead Tracking, a built-in to-do-list manager, advanced tracking and reporting systems that let you monitor all the team activities, obtain analytics, forecasts and create graphics and summaries. Last but not least, Nutshell is an affordable solution with no hidden costs.