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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is OpenMoves
OpenMoves is an email marketing platform that provides a suite of advanced tools, suitable for enterprises. It’s not only a robust and affordable email marketing solution, because everything is supported by a team of experts. For each email marketing campaign, a free strategy session is provided, based on the goals that you want to achieve. In this way, you’ll be sure that your email campaigns will be correctly optimized, in order to get the best results for your business.
Benefits of using OpenMoves
OpenMoves also provides a user-friendly drag and drop builder, a variety of customizable templates and lead scoring system based on the engagement of your leads. In this way, you can prioritize best leads and promising prospects. In addition, you can quickly create surveys and landing pages, in order to capture new leads and increase conversions.
Why should I use OpenMoves
Thanks to its automation features, you can set up workflows, create triggers and personalize your email messages with dynamics tags. You can also segment your entire contacts list, based on their interest and behaviors, including cart abandonment, if you have connected an Ecommerce with OpenMoves (an integration with Magento is available). OpenMoves comes with a robust reporting and analytics system, which generates in-depth insights about your entire marketing activity, including heat maps and geolocation information.
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leads with Adobe Campaign
leads with Adobe Campaign
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