Streamline your data management process with the Adobe Campaign + TREsensa integration

Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.

With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.

Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.

TreSensa is a mobile marketing company that leverages HTML5 games "touches and plays" to connect brands and gaming studios to their target audience.

Thanks to a unique combination of proprietary creative technology, big data, and on-demand distribution, TreSensa exploited the science of consumer behavior and gave birth to the art of advertising on mobile devices.

TreSensa combines the visual, sound and tactile aspects of mobile devices with the dynamics of challenge and reward of gamification to capture time and focus attention on a large scale. TreSensa uses that time and that attention to convey a brand message and guide a particular action of the consumer, converting the user involved into a consumer.