Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.

With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.

Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.

Vero is an event-driven email platform that enables engineering, product, and marketing teams to collaborate on designing and delivering valuable customer communications. Vero lets you harness your data to create communications that deliver your customers more value. Moreover, Vero offers email communications that are a true extension of your product.

Thanks to Vero you'll be able to connect to your real-time event stream in Segment, push real-time events via Vero's own libraries, upload ad hoc CSVs and pull in data from your own APIs. Data is critical for segmentation and email personalization.

Vero provides a scalable system to turn your customer data into meaningful segments. Forget "lists", forget manual maintenance of user states and remove scattered segmentation from your application and backend architecture.

What you can do with Adobe Campaign and Vero

Create new Vero contacts in forms with Adobe Campaign

Update Vero contacts in forms with Adobe Campaign

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About LeadsBridge

LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.

Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.

 

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