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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is WhatConverts
WhatConverts makes it easier to assign sales to traffic sources based on phone calls, web forms, and transactions.
Benefits of using WhatConverts
WhatConverts offers a complete circle lead tracking system where you will no longer be asked what lead or lead conversion point of origin is.
Why should I use WhatConverts
Using WhatConverts, you'll be able to get deep data analysis in source tracking, lead quality, and revenue generation. WhatConverts is simple to configure and integrates seamlessly with Google Analytics and Google AdWords.
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